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B&M closure led to milkshakes drying up

A popular milkshake outlet in Congleton town centre has closed its doors for good, as it became the latest business to suffer due to the decline in footfall.

Shakeeze, which closed on Saturday, had been trading from its premises at the top of Capitol Walk on High Street for 13 years.

The business had managed to survive the credit crunch in 2008 before falling victim to the impact of the pandemic on other businesses in town.

Owner Sue Eaton, (55), said: “Since B&M closed down the road from us, the footfall has dropped dramatically, and covid hasn’t helped.

“Our lease is up at the end of the month so it’s time to do something else. I am really going to miss this place.”

She added: “I’d like to thank all the customers; they have been absolutely brilliant and we’re so sorry we have to go.

“We are grateful for all of you.”

Customers responded with sadness when Shakeeze announced the closure on its social media page.

One said: “So sad to hear this. Will miss seeing your smiley face. All the best Sue.”

Another said “Heart-breaking – best milkshakes in town!” while another post said: “I’ve grew up with the milkshake shop. It’s going to be so sad to see it go.”

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