A law firm is celebrating the success of its recent business breakfast.
Hosted by SAS Daniels’ Congleton office at its Riverside boardroom, the event brought together 40 local business leaders and professionals from all sectors, providing attendees with the opportunity to build connections, discuss pertinent topics and engage with the SAS Daniels team.
The keynote speaker was Anthea Fosti, founder and managing director of North West-based PR and marketing agency Planet Zeus.
She shared detailed insights into the latest trends shaping the public relations industry, highlighting how the fast-moving landscape of social media was redefining audience engagement and pushing brands to remain more agile than ever.
She also explored the ongoing evolution of search engine optimisation, noting how search behaviours were shifting under the rapidly growing influence of AI-driven search engines and why businesses needed to adapt their content strategies to stay visible.
Paul Tyrer, partner and joint head of the Congleton office at SAS Daniels, said: “We’re delighted by the level of engagement at our business breakfast.
“As a firm, we recognise the value of encouraging collaboration within the communities that we operate in, and the business breakfast offers the ideal opportunity to bring neighbouring organisations together, while recognising the valuable contributions of local groups and initiatives.
“It was a pleasure to welcome Anthea Fosti, whose insights on public relations added real value to the conversations taking place on the day.” Ms Fosti added: “It was a pleasure to speak at the business breakfast. It was encouraging to hear so many perspectives from local organisations that recognise the importance of staying connected and informed.”
