The marketing of Holmes Chapel’s “Harry’s Home Village Tour” has been shortlisted for two Prolific North marketing awards.
The tour has been recognised in the categories of best tourist and leisure campaign and best not-for-profit campaign at the awards, which celebrate “exceptional campaigns, brilliant teams and bold leaders” from across the North of England and Scotland.
The marketing and PR campaign for the tour was delivered pro bono by Lower Withington based Calvin Marketing. Working alongside volunteers from Holmes Chapel Partnership, the team raised global awareness of the walking tour, welcoming international visitors from as far afield as Bangladesh, Australia and Canada over the summer.
Karoline Peach, account director at Calvin Marketing, said: “We are incredibly proud of the global impact we have created with Harry’s Home Village Tour. Our team has worked tirelessly alongside the Partnership to ensure the campaign not only highlighted the charm of the village but also promoted community safety and heritage conservation.
“This recognition means a great deal to everyone involved in delivering the tours, including the wider Holmes Chapel community which has been hugely supportive. It reflects the passion, collective effort and dedication of all those involved.”
Harry’s Home Village Tour, a walking tour of the village where global icon Harry Styles grew up, was devised by Holmes Chapel Partnership earlier this year. Calvin Marketing stepped in pro bono to deliver an intensive summer project to launch the Tours.
Calvin delivered two messages: promoting safe walking routes for tourists and protecting the iconic Twemlow Viaduct from further “vandalism” by Harry fans.
The agency’s campaign ensured global media exposure. This included securing television interviews on NBC America, BBC News, CNN, and Sky News, alongside a raft of further media interviews and feature articles. Within the first six weeks of the campaign, Calvin secured 885 million media mentions, reaching a total audience of 1.9 billion people.
Such has been the success of the Harry’s Home Village Tour this summer, that the initiative has been extended into the autumn with tickets now available for Saturday tours until the end of October.
The Prolific North marketing awards 2024 will take place at Manchester United’s Old Trafford stadium on 31st October.
Sign in
Welcome! Log into your account
Forgot your password? Get help
Password recovery
Recover your password
A password will be e-mailed to you.